Sales Incentive Plan Design Principles and Best Practices

How do you develop sales incentive schemes?


November 10, 2021 at 1PM SGT | 4PM AEST

If you work in sales, you know that having a highly motivated sales team is something that every company desires. As a result, it is critical that they are cared for. Sales Incentive Compensation is the way to go.

Employees that meet work objectives, perform exceptionally well, meet milestones, or simply do a good job should be recognized through incentive programs. Incentives are a great way to show employees that you value their contributions while also increasing the general success of the organization. Sales incentives, whether cash-based or non-cash-based (trips, prizes, points, trophies, or other honors), play an important role.

All of this leads to the most frequently asked question: how do you develop sales incentive schemes?


What you’ll learn:

  • Plan design for emerging markets
  • Plan design for different cultures – do you need to be sensitive?
  • Achieving consistency in plan design across multiple countries

Jon Clark
Director, Strategy Services

Phil Rigby
Formerly GM, 
Telstra Enterprise 
InfraCo Sales Incentives


OpenSymmetry Global Offices

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OpenSymmetry enables clients to achieve greater operational efficiency and get better sales results. We are a global consulting company specializing in the planning, implementation, and optimization of industry leading technology suppliers of sales performance management solutions.