Revenue Operations: Cutting Through the Hype
The First of a Two-Part Series
Many firms now embrace the term “revenue operations” (or “revops”) in addressing a range of customer impacting activities. Some might dismiss revops as another buzz-phrase cresting its hype cycle, but revops is gaining traction as an emerging discipline, and embraced by many firms with newly badged revenue operations functions. They are unlocking productivity gains through technology enabled process efficiency, better integration across customer facing firm functions, and an elevated emphasis on customer experience.
In this web panel (the first of a two-part series), we cut through the current hype surrounding revops to examine its core capabilities, competencies, and potential value drivers.
Anthony Hutchins, CEO, OpenSymmetry
Marc Altshuller, President & CEO, Varicent
Arshad Carim, Principal, Alexander Group
OpenSymmetry enables clients to achieve greater operational efficiency and get better sales results. OpenSymmetry is a global consulting company specializing in the planning, implementation, and optimization of industry leading technology suppliers of sales performance management solutions.