Sales Performance Management (SPM) refers to the automation (design, administration, reporting and modeling) of corporate variable-based sales incentive programs. The emphasis is not only on remunerating the sales force but also on effectively and strategically driving desired behavior throughout the entire organization.

A Sales Performance Management strategy can only benefit an organization if it delivers the profit and value it has promised. To ensure these results the solution must:

• Keep corporate goals in mind
• Possess the functionality to align business activities with actual results
• Motivate and drive employees and partners while focusing them on the business objectives that produce profit & growth
• Focus not only on the sales team, but the employees, managers, customers, partners, distributors, retailers, and suppliers who also contribute to the success of the business